Positivity reigns supreme
MOS2018 Snapshot finding
The overall findings of the Marketing Optimism Survey (MOS) revealed that 2018 is certainly the year of positivity from all angles no matter what position held or the company size. Mirroring the positivity of 2017 but with all respondents also stating that they were more excited about 2018 compared to their achievements from the previous year.
Equally, all respondents were not only excited for 2018 but also overly confident of meeting their objectives and targets. Which should mean that it's an exciting time to be in a marketing team during 2018.